Palm Beach Florida Weekly

Pioneer POPUP

Fine linen and home accessories store launches a seasonal shop at The Gardens Mall.


Pioneer Linens’ flagship store on Clematis Street as it appeared in the 1960s.

Pioneer Linens’ flagship store on Clematis Street as it appeared in the 1960s.

Pioneer Linens, the century-old store that anchors newly reopened Clematis Street, has a pop-up shop at The Gardens Mall.

The 1,500-square-foot, second floor space debuted Oct. 1 and will operate through Dec. 31, offering an assortment of bath accessories, bed-sheets, tableware, towels and other designer domestics.

“It’s kind of a mini-version of our store here,” merchandise buyer Camille Kubicek said. “We wanted to be able to cater to people in the north end who might not come downtown.”

Located near Nordstrom, the pop-up shop serves as an extension of the boutique known for its opulent soft goods and elegant gifts.

“We wanted to make that available to customers up there,” Ms. Kubicek said. “It’s been fun for them to visit us, and a lot of people have said that when they’ve come in. We also met a lot of new people we might see in West Palm someday.”

Among the dozens of product lines Pioneer Linens purveys are Abyss & Habidecor, Carleton Varney, Peacock Alley and Yves Delorme in addition to Calaisio, Labrazel, Matouk and Sferra. Customers comprise not only homeowners but also those looking to outfit their mega yachts and private planes.

The bed pillows are Pioneer Linens’ easy-care, no-iron, wrinkle-resistant sheets from Matouk.

The bed pillows are Pioneer Linens’ easy-care, no-iron, wrinkle-resistant sheets from Matouk.

“We are an American store, but we sell things from all over the world,” Ms. Kubicek said. “We have something for everyone.”

She, along with the help of her mother, Penny, who owns the store, and her sister, Marissa, who handles the online marketing, created their own signature collection. The high-quality label — sourced from Italy — consists of bathroom and bedroom basics, plus decorative rugs, kitchen items, vanity sets and more.

“We started that two years ago,” Ms. Kubicek said. “We added towels, table linens, blankets and cashmere throws, and it really has grown into a full collection.”

The fourth generation family business has grown as well. From its humble beginnings in 1912 as a hardware store selling chicken wire and gas lamps, it has evolved into a destination for lovers of luxury linens that carries the largest selection of fine fashions for the home.

Pioneer Linens’ popup store at The Gardens Mall is open on the upper level near Nordstrom through Dec. 31.

Pioneer Linens’ popup store at The Gardens Mall is open on the upper level near Nordstrom through Dec. 31.

“We can do a whole house if we need to,” Ms. Kubicek said. “Customers can walk in and get five bedroom sets and walk out without having to order. That is what sets us apart from other stores.”

While some aspects of its product lines remain formal, others are much less so, such as easy-care, no-fuss, wrinkle-resistant sheets.

“People do not want to iron their sheets anymore,” Ms. Kubicek said. “But there are still those who want that hotel feel and absolutely iron their sheets. I would say it goes both ways.”

This month, customers are preparing for the winter holidays they will be celebrating and the out-of-town guests they will be entertaining.

“People are getting their tablescapes ready for Christmas,” Ms. Kubicek said. “Printed tablecloths have been a really big seller in both locations.”

In the KNOW Pioneer Linens is at 210 Clematis St., downtown west Palm Beach. It also has a popup store through Dec. 31 at The Gardens Mall. Info: www.pioneerlinens.com.

Corals, florals and shells are popular — anything that looks coastal but has season centric colors.

“They don’t get too themey,” Ms. Kubicek said. “They kind of work all year round.”

To freshen the house for family and friends, she suggested investing in soaps and fragrances for the bathroom, along with pretty fingertip towels. For the bedroom, nice touches include robes and slippers, luggage racks and extra pillows. Beach towels and lounge chair covers also are a good idea because it likely will be warm enough to swim.

“Maybe get a cute basket to put the towels in for a better presentation,” Ms. Kubicek said. “It’s the little accents that pull the whole thing together.”

Five percent of sales from the three-month run of the pop-up shop will benefit the Center for Family Services of Palm Beach County, an agency that provides counseling, education and healthcare to local children and parents.

“We’re really involved with the Old Bags Luncheon and wanted to do a little extra for them,” Ms. Kubicek said, referring to the annual fundraiser that will take place Jan. 22. “What they do for our county is very important, and we like to get involved with people who give back to our community.”

The silver table linens are some of Pioneer Linens’ holiday table accessories by Kim Seybert.

The silver table linens are some of Pioneer Linens’ holiday table accessories by Kim Seybert.

Proceeds will help offset the costs of staff therapists, said Karen Hilo, the nonprofit’s CEO.

“We have to raise a lot of money so that they can deliver services,” Ms. Hilo said, noting that mental health has become a hot topic and the demand for professional intervention is growing. “We are hard pressed in the county and probably across the nation to meet the need.”

A check will be presented at the beginning of the year.

“It is so wonderful,” Ms. Hilo said. “We are grateful for Pioneer Linens.” ¦

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